In 2016, HJC became the first helmet company to title sponsor a MotoGP race event. In partnership with Dorna, HJC has sponsored the 2016 Grand Prix Ceske Republiky, the 2017 Grand Prix de France, and the 2018 Grand Prix de France at Le Mans. In 2019 and 2020, HJC will continue to support the highest level of motorcycle racing with the HJC Helmets Motorrad Grand Prix Deutschland.

HJC’s professional athlete roster includes MotoGP riders Cal Crutchlow and Andrea Iannone, as well as a number of up and coming Moto2 and Moto3 racers. HJC is also a supporter of professional racing in the USA, with sponsored MotoAmerica Superbike riders Tonie Elias and Garrett Gerloff. In additional to road racing, HJC sponsors FMX rider and X-Games Gold Medalist Nate Adams, who wears the new HJC i50 off-road helmet.